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Branding: Things to consider

Branding: Things to consider

I always say that if you are a plumber say you are a plumber not a ‘pipe technician’. No-one when they are searching Google will type in ‘pipe technician’ they will type in ‘plumber’.

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Social Update: Instagram Shopping – Are you ready?

Social Update: Instagram Shopping – Are you ready?

Instagram's Business Blog today announced that it will be rolling out its shopping feature to a wider number of businesses after seeing positive results from testing. The shopping feature has been long awaited and being able to just push a button to purchase what you...

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Making your Business Life Easier – From MoSCoW with Love

Making your Business Life Easier – From MoSCoW with Love

Entrepreneurs across the world often have a fatal flaw. They want to deliver perfect projects, services and products to customers. Perfect is not always what is needed – How about ‘Just enough’? Have you ever considered the ‘minimum requirement’ for what you need to...

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Social News: Facebook to show ads within videos

Social News: Facebook to show ads within videos

Breaking News today is that Facebook is going into testing to be able to place ads within videos that Facebook users are viewing. (Full story here http://wersm.com/facebook-will-show-ads-videos/) The feature will be seen on both Live Video and Pre-recorded. This a...

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Research your competitors as much as your customers

Research your competitors as much as your customers

Developing a solid business growth strategy always has to start with the customer. Who that customer is and what they want and need is the first cry of every marketing agency or content professional worldwide. Extensive research is carried out finding information...

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